There are innumerable ad agencies, all of the different sizes, offering different specialties. Finding ad agencies that are good for your brand, or even finding ad agencies close to you, for example, Ad Agencies in Jacksonville FL, is not an easy task. The following tips will make finding one for your brand easy.
Ad agencies in Jacksonville FL of varying scales.
Large agencies boast of high caliber, talent, and abundant resources. However, if you are only beginning out or if you do not have a massive budget, hiring a large ad agency may be difficult. Even if you somehow manage to hire them, likely, your account may not be assigned to seniors.
On the other hand, if you hire a smaller agency, your brand may get the attention of senior-level talent for a fraction of the cost. Small agencies skip the complicated corporate hierarchy and specialize in industries or disciplines. They are also more likely to go above and beyond to ensure client satisfaction.
Once you have figured out what is the scale of the ad agency you are looking to work with, here are some key factors that you should consider.
Culture at ad agencies in Jacksonville FL
Hiring an ad agency means hiring a culture. It is recommended that you work with an agency that is collaborative, inventive, and proactive.
You can tell a lot about an agency’s culture just by walking through its (virtual) doors.
Visit their website. Do you like their vision and philosophies? Do they seem like an enjoyable team to be around? If yes, make a call or set up a meeting and ask them about their processes. Find out how the agency handles projects that are over deadline and budget. Furthermore, you can check their social media accounts, blogs, and campaign credibility to build confidence in their team. After all, they will be representing your brand.
Many people ignore this factor when selecting an ad agency, but it is equally important that you gel with the people at the ad agency. You are going to trust them with your products and services. Most likely, you will be spending a lot of time with them. Make sure that they are a group of people you wouldn’t mind having a beer with.
Experience of ad agencies in Jacksonville FL
Let us assume that your brand is based in the healthcare category. Should you choose an agency with experience in your industry? Should you care about deep category experience? The answers to these questions depend on what you are looking for.
If you are looking for an agency that can hit the ground running as soon as you give them their first assignment, you may want to select an ad agency within your niche.
However, if you are looking for a fresh perspective and new ideas, you may find out that choosing an agency having limited experience in your industry is a blessing in disguise.
Primarily, you should choose an agency whose body of work you admire. If their portfolio does not compel you to hire them, move on. Consider both concept and design when evaluating their portfolio.
The creativity of ad agencies in Jacksonville FL
Lastly, the agency’s work should be memorable. If one look at their campaigns does not make you as yourself, “Wow, why didn’t I think of that?” then what is the point of hiring them. The average person sees between 6,000 and 10,000 ads per day. This statistic reiterates the need to hire an agency that knows how to make a statement.
Whether it is a website design, a TikTok campaign, or a marketing strategy from scratch, creativity is key. Know that customers have now become numb to the one-size-fits-all campaigns.
In summation
A lot goes into choosing the right advertising agency. There are no concrete methods of picking the right agency; however, it is worth the effort to measure the best one for your brand based on the factors mentioned above.