One of, if not the earliest, examples of retail signage is found at the site of ancient Ephesus in Turkey. Etched into a rock beside a marble pathway is a picture of a footprint and a lovely lady. Below this sketch is lettering. Loosely translated, this ancient sign reads “this lady is sad and lonely.…
Retail Signage and Positive Consumer Interaction
A recent survey conducted by NRF BIGResearch in which a five-year comparison of Christmas holiday consumer intentions and actions were measured showed a positive upswing in consumer confidence and holiday spending. Categories on this survey included: • Average Amount Consumers Planned to Spend For Gifts • Average Amount Consumers Planned to Spend for Christmas or…